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| Median Wage (USD, 2024) | Projected Job Openings (2023-2033) | Projected Growth (2023-2033) | |
|---|---|---|---|
| National Statistics | $61,460 | 10300 | -6.6% |
| State Statistics | - | - | - |
| City Statistics | - | - | - |
Experience Requirements Overview
- Job Zone Four: Considerable Preparation Needed
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Education, Training and Experience
Required Level of Education: Bachelor's Degree
Related Work Experience: Over 2 years, up to and including 4 years
On-Site or In-Plant Training: Over 1 month, up to and including 3 months
On-the-Job Training: Over 3 months, up to and including 6 months
Detailed Work Activities
- Develop content for sales presentations or other materials.
- Deliver promotional presentations to current or prospective customers.
- Explain technical product or service information to customers.
- Identify potential customers.
- Develop professional relationships or networks.
Work Values
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Recognition
Relationships
Support
Independence
Tasks
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Process all correspondence and paperwork related to accounts.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Inform customers of available options for advertisement artwork, and provide samples.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Write copy as part of layout.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Identify new advertising markets, and propose products to serve them.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Write sales outlines for use by staff.
Work Styles
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Persistence
Initiative
Leadership
Cooperation
Concern for Others
Social Orientation
Self-Control
Stress Tolerance
Adaptability/Flexibility
Dependability
Attention to Detail
Integrity
Independence
Innovation
Analytical Thinking
Data Source: This page includes information from the O*NET 30.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This page includes Employment Projections program, Occupational Employment and Wage Statistics program, U.S. Bureau of Labor Statistics.