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Public Relations Managers

	Median Wage (USD, 2025)	Projected Job Openings (2025-2035)	Projected Growth (2025-2035)
National Statistics	$146910	6600	4.9%
State Statistics	-	-	-
City Statistics	-	-	-

Statistics

National

State

City

State

City

$146910

Median Wage (USD, 2025)

6600

Projected Job Openings (2025-2035)

4.9%

Projected Growth (2025-2035)

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Experience Requirements Overview

Job Zone Four: Considerable Preparation Needed
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Most of these occupations require a four-year bachelor's degree, but some do not.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Education, Training and Experience

Required Level of Education: Bachelor's Degree

Related Work Experience: Over 4 years, up to and including 6 years

On-Site or In-Plant Training: N.A.

On-the-Job Training: Anything beyond short demonstration, up to and including 1 month

Detailed Work Activities

Evaluate employee performance.
Supervise employees.
Confer with organizational members to accomplish work activities.
Edit documents.
Develop promotional materials.
Develop contingency plans to deal with organizational emergencies.
Direct sales, marketing, or customer service activities.
Liaise between departments or other groups to improve function or communication.
Establish interpersonal business relationships to facilitate work activities.
Evaluate program effectiveness.
Develop organizational policies or programs.
Develop operating strategies, plans, or procedures.
Develop marketing plans or strategies.
Present information to the public.
Maintain operational records.
Manage organizational or project budgets.
Direct employee training programs.
Coordinate special events or programs.
Monitor external affairs or events affecting business operations.
Develop library or archival databases.
Operate still or video cameras or related equipment.
Distribute instructional or library materials.
Coordinate with external parties to exchange information.

Tasks

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Assign, supervise, and review the activities of public relations staff.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Develop, implement, or maintain crisis communication plans.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Manage communications budgets.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Observe and report on social, economic, and political trends that might affect employers.
Draft speeches for company executives and arrange interviews and other forms of contact for them.
Formulate policies and procedures related to public information programs, working with public relations executives.
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Respond to requests for information about employers' activities or status.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Produce films and other video products, regulate their distribution, and operate film library.
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Design and edit promotional publications, such as brochures.
Manage in-house communication courses.
Maintain company archives.

Work Styles

Innovation

A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.

Achievement Orientation

Intellectual Curiosity

Tolerance for Ambiguity

Initiative

Adaptability

Self-Confidence

Perseverance

Leadership Orientation

Humility

Sincerity

Empathy

Cooperation

Optimism

Social Orientation

Cautiousness

Attention to Detail

Dependability

Integrity

Stress Tolerance

Self-Control

Data Source: This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This page includes Employment Projections program, Occupational Employment and Wage Statistics program, U.S. Bureau of Labor Statistics.

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