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Advertising and Promotions Managers

	Median Wage (USD, 2024)	Projected Job Openings (2023-2033)	Projected Growth (2023-2033)
National Statistics	$126,960	1800	-2.6%
State Statistics	-	-	-
City Statistics	-	-	-

Statistics

National

State

City

State

City

$126,960

Median Wage (USD, 2023)

1800

Projected Job Openings (2023-2033)

-2.6%

Projected Growth (2023-2033)

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Experience Requirements Overview

Job Zone Four: Considerable Preparation Needed
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Most of these occupations require a four-year bachelor's degree, but some do not.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Education, Training and Experience

Required Level of Education: Bachelor's Degree

Related Work Experience: Over 4 years, up to and including 6 years

On-Site or In-Plant Training: Up to and including 1 month

On-the-Job Training: Anything beyond short demonstration, up to and including 1 month

Detailed Work Activities

Evaluate employee performance.
Supervise employees.
Analyze forecasting data to improve business decisions.
Analyze market research data.
Attend training sessions or professional meetings to develop or maintain professional knowledge.
Conduct market research.
Analyze market research data.
Confer with organizational members to accomplish work activities.
Develop promotional materials.
Develop marketing plans or strategies for environmental initiatives.
Evaluate program effectiveness.
Develop procedures to evaluate organizational activities.
Maintain operational records for green energy processes or other environmentally-sustainable activities.
Prepare operational budgets.
Develop promotional materials.
Examine marketing materials to ensure compliance with policies or regulations.
Direct financial operations.
Direct sales, marketing, or customer service activities.
Direct organizational operations, projects, or services.
Prepare financial documents, reports, or budgets.
Negotiate sales or lease agreements for products or services.
Establish interpersonal business relationships to facilitate work activities.
Confer with organizational members to accomplish work activities.
Analyze data to assess operational or project effectiveness.
Maintain knowledge of current developments in area of expertise.
Develop marketing plans or strategies.
Advise customers on technical or procedural issues.
Monitor performance of organizational members or partners.
Coordinate special events or programs.
Implement organizational process or policy changes.
Develop marketing plans or strategies.
Manage organizational or project budgets.
Establish interpersonal business relationships to facilitate work activities.
Conduct employee training programs.
Coordinate operational activities with external stakeholders.
Promote products, services, or programs.
Manage operations, research, or logistics projects.
Direct organizational operations, projects, or services.
Represent the organization in external relations.

Work Values

Achievement

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Working Conditions

Recognition

Relationships

Support

Independence

Tasks

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Plan and execute advertising policies and strategies for organizations.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Contact organizations to explain services and facilities offered.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Prepare and negotiate advertising and sales contracts.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Train and direct workers engaged in developing and producing advertisements.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Represent company at trade association meetings to promote products.
Direct and coordinate product research and development.
Analyze marketing or sales trends to forecast future conditions.
Analyze the effectiveness of marketing tactics or channels.
Attend or participate in conferences, community events, and promotional events related to products or technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

Work Styles

Achievement/Effort

Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

Persistence

Initiative

Leadership

Cooperation

Concern for Others

Social Orientation

Self-Control

Stress Tolerance

Adaptability/Flexibility

Dependability

Attention to Detail

Integrity

Independence

Innovation

Analytical Thinking

Data Source: This page includes information from the O*NET 30.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This page includes Employment Projections program, Occupational Employment and Wage Statistics program, U.S. Bureau of Labor Statistics.

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