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| Median Wage (USD, 2025) | Projected Job Openings (2025-2035) | Projected Growth (2025-2035) | |
|---|---|---|---|
| National Statistics | $76910 | 13400 | 3.6% |
| State Statistics | - | - | - |
| City Statistics | - | - | - |
Experience Requirements Overview
- Job Zone Four: Considerable Preparation Needed
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Education, Training and Experience
Required Level of Education: Bachelor's Degree
Related Work Experience: Over 1 year, up to and including 2 years
On-Site or In-Plant Training: N.A.
On-the-Job Training: Anything beyond short demonstration, up to and including 1 month
Detailed Work Activities
- Confer with clients to determine needs.
- Present work to clients for approval.
- Write advertising or promotional material.
- Develop promotional strategies or plans.
- Conduct market research.
Work Values
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Recognition
Relationships
Support
Independence
Tasks
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Present drafts and ideas to clients.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Vary language and tone of messages based on product and medium.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Plan project arrangements or outlines, and organize material accordingly.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Work with staff to develop script, story, or advertising concepts.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
- Collaborate with other writers on specific projects.
- Follow appropriate procedures to get copyrights for completed work.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Work Styles
Innovation
A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.
Achievement Orientation
Intellectual Curiosity
Tolerance for Ambiguity
Initiative
Adaptability
Self-Confidence
Perseverance
Leadership Orientation
Humility
Sincerity
Empathy
Cooperation
Optimism
Social Orientation
Cautiousness
Attention to Detail
Dependability
Integrity
Stress Tolerance
Self-Control
Data Source: This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This page includes Employment Projections program, Occupational Employment and Wage Statistics program, U.S. Bureau of Labor Statistics.